Madhya Upabhokthru Samrakshana Samithi (MUSS), a recently formed organisation to protect the rights of boozers in Kerala has come out with a demand to produce Kerala brand liquor. The Samithi is also seeking a share of the liquor revenue pie. 

"We are not a forum for liquor consumers, but aim to highlight the plight of boozers and to fight for their rights. Tipplers are considered as a source of embarrassment for society and face harassment from society, judiciary and government. They are subjected to sheer exploitation. This situation must change," Samithi convenor M Damodaran Payyanur said. 

"We make a large contribution to the state exchequer. A share of those benefits must be passed on to the community. We should get a share of the liquor revenue pie. The government must open more outlets and ensure availability of quality liquor in the state. Alcohol is non-toxic in comparison to drugs and alcohol," he said.

MUSS organised its first meeting at Payannur. Inaugurating the meeting, writer Madhu Nair urged the state government to follow the footsteps of Cuba and Jamaica and to produce Kerala brand liquor. 

Jackfruit and mangoes are a plenty in the state and alcohol can be distilled from them. We should produce our own liquor brand using these fruits, he said.