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Bengaluru roses scent foreign shores on V-Day

  • ‘Taj Mahal’ Karnataka breed of rose is in demand in foreign countries also.
  • The rose traders are estimating ₹ 12 crore businesses on this Valentine’s Day.
Bengaluru roses scent foreign shores on V Day
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Taj Mahal, the monumental marvel of Agra, is a symbol of two lovers of history. But Taj Mahal of Karnataka (the name of Karnataka’s rose breed) is even today endeavouring to bind the love between two individuals.


On the one hand Valentine’s Day is an event for lovers to express their love and on the other hand it is an occasion for rose growers to make some profits.   


More than 50 lakhs of various breeds, including Taj Mahal breed, are being exported from Karnataka every year on Valentine’s Day.


The rose traders are estimating ₹ 12 crore export businesses on this Valentine’s Day. In Bengaluru alone rose business grows from ₹ 50 lakhs to ₹ 1 crore.


Last year, the yield of roses was not up to the farmers' expectations, due to bad weather. But this year they have prosperously yielded the crop. Compared to last year the yield has raised up to 10%. 


The rates of roses float between ₹ 3/- and ₹ 6/- in Bengaluru on general occasions. But on Valentine’s Day the rates rise above ₹ 10/- and goes up to ₹ 15/-.


There are many deutsche breeds that are grown in the state viz., First Red, Grand Gala, Konfetti, Lambada, etc. but the traders say that Taj Mahal breed is in high demand, particularly in Delhi, Hyderabad, Kolkata, Chennai and Kerala. Taj Mahal breed are sold from ₹ 25/- to ₹ 30/-.


Besides, Taj Mahal has demand in Europe, New Zealand, Gulf, Singapore, Australia and other foreign countries also. More than 50 lakhs flowers are being exported every year on this occasion. But this time the traders are aiming to export up to 70 lakhs flowers. Besides, they are happy that the demand for roses is growing in the local market also.   


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