Sponsorship value of IPL over the years

The entire globe is well aware that the Indian cricket board, the Board of Control for Cricket in India (BCCI), is the richest cricketing body. Even the International Cricket Council (ICC) generates around 90% of its revenue from the BCCI.

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Naturally, everything concerning BCCI is profit-worthy enough, as does the Indian Premier League (IPL). Launched in 2008, it has hosted 14 successful editions and is undoubtedly the most significant and most precious Twenty20 (T20) cricketing tournament worldwide.

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Consequently, it has drawn top value from its sponsors over the years, while its brand value keeps escalating with each passing year. From title sponsors to associate sponsors, every patron pays a bomb to BCCI, making it the world's most lucrative tournament.

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In the same light, we present its sponsorship value by its title sponsors over the years and how it has intensified. Watch the video above, as there have been primarily four major title sponsors to date.