Cinema Crisis: Other language movies eye big business in Kerala
- The ongoing fight has stalled four big releases.
- The present crisis is basically over the sharing of box-office collections.
It's almost confirmed now that none of the Malayalam movies that were supposed to release this festive season will hit theatres.
In the background of ongoing tiff between Malayalam Film Producers Council and Distributors Association with Kerala Film Exhibitors Federation (KFEF) films including that of superstars Mohanlal, Mammootty and Dileep are postponed indefinitely.
However, it's certain that other language movies that that are awaiting release this week are going to benefit from the strike. Aamir Khan's 'Dangal', Vishal's 'Kaththi Sandai', is supposed to do good business with no competition facing from Mollywood.
The talks held between Film bodies in the presence of culture affairs and cinema minister AK Balan on Wednesday could not solve the crisis as the representatives remained adamant of splitting the theatre revenue, which is the main case for the contention.
Reports say, exhibitors are stuck to their demand of 50-50 revenue share of box office collections, while producers and distributors want to continue with 50-40.
Meanwhile, producers and distributors who decided to pull out previously released Malayalam films like 'Pulimurugan' and 'Kattappanayile Rithwik Roshan' from the theatres which have been doing well at the box office have backtracked from their stance.