With the BJP extending its tenterhooks to almost all the states in India, the next in its radar is Tamil Nadu. With the DMK being a lesser threat and the AIADMK embroiled in internal conflict after the death of Jayalalithaa, the BJP will take every opportunity to come into power in the southern state.

The state unit of BJP has already started drawing battle lines for the 2019 Lok Sabha elections. And to win this battle BJP is taking the social media route.

BJP opened a social media war room at its headquarters in Chennai. In the first phase, the deadline for which is 100 days from today, at least 10 WhatsApp groups will be started in each of the 234 Assembly constituencies, said party sources to the New Indian Express.

Thereafter, one WhatsApp group in each polling booth will be started. 

These will highlight issues faced by the people at the grassroots level, and wherever needed, organise agitations or approach the local government officials to resolve them. Special attention will be paid to the young first-time voters.

The women and youth wing will be trained to make memes and also propagate the achievements of the party to the masses. They will also be tasked with countering the negative campaign against Narendra Modi and his government.

The party had already started two web TVs, Thamarai TV and BJP TV, to popularise the programmes of the BJP, reported NIE.

On Wednesday, September 27, the ‘war room’ was inaugurated by party’s national general secretary Muralidar Rao in the presence of State president Tamilisai Soundararajan.

Tamil Nadu already has an online community that is vibrant and extremely political. The BJP wants to take advantage of this and also the fact that the DMK’s online outreach is weak, to gain the support of the Tamil Makkal.