Currency ban hits Pulimurugan's dream run for 150 crore club
- 'Pulimurugan' became the first Mollywood movie to enter 100 crore club last week.
- Demonetization badly hit theatre collection in Kerala.
- The slump in theatre revenue is likely to affect 'Pulimurugan's run for 150 crore club.
Mohanlal starrer Mollywood movie Pulimurugan was all set to join the 150 crore club and it's success run looked unstoppable until Tuesday night when the Prime Minister declared the demonetization of Rs 500 and Rs 1000 notes.
As the cash-strapped people stayed away from cinema halls, the big budget movie, which was running in packed houses, also felt the heat of the currency ban. Hence, its dream run to set another Mollywood record by crossing 150 crore club is unlikely to be accomplished.
The demonetization is taking a toll on box office collection across Kerala. "The demonetization did not spare Pulimurugan the movie which was running houseful since its release on 7 October. Audience turnout is very poor after the currency ban," said Tomichan Mulakuppadam, producer of the movie.
According to reports the currency crisis is affecting movie production as well. Though film stars and crew are paid through cheque, scrounge for smaller notes and coins have affected daily expenses at movie sets, said G Suresh Kumar, president of Kerala Film Producers Association.
Meanwhile, the release of two Malayalam movies Kattappanayile Rithwik Roshan directed by Nadirsha and Ore Mugham starring Dhyan Sreenivasan was postponed considering the bleak situation.