The cooperative sector in Kerala has tried everything from building massive infrastructure facilities to selling dried fish. But now, it is all set to venture into an entirely different domain- broadcasting! 

 

Kizhathadiyoor Service Cooperative (KISCO) Bank in Pala, one of the most successful banks in the sector, will soon launch a community FM radio channel. The bank’s efforts to become the first cooperative bank to start FM radio transmission received a shot in the arm when the Information and Broadcasting Ministry gave the green signal the other day.
 

Also read: Crisis-hit Kerala coop turns to Goan feni for salvation

 

Once the bank receives the final nod from the state government, it would start working setting up the infrastructure, including the transmission tower and the station. The signals from the community radio, as the bank plans it, will reach up to 20 km radius from the station. The bank authorities hope to expand the services to Ernakulam and Idukki soon. 

 

The FM channel will have a mix of entertainment and public service broadcast content besides the information on various schemes and projects of the bank, which was awarded the best cooperative bank in the state last year. 

 
Started in 1934, KISCO went on to become one of the largest banks in the cooperative sector in the state and runs various institutions including soil and water testing lab, dairy farms, agro shops, furniture marts, dialysis centres, medical facilities and fish mart, besides providing banking services. 

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