- Mi Home store opens in Bengaluru.
- 100 more stores to follow.
- Xiaomi phones will be on sale.
Xiaomi has launched its first Mi Home store in India, and plans to expand this number to 100 stores.
While Xiaomi's grand entry with flash sale was refreshing and unique, it also led to disappointment over how it is was difficult to get hands on the devices as they quickly ran 'out of stock'. The first Mi Home, which will be opening for public on 20 May at Phoenix Marketcity, Whitefield, has put an end to all of that.
Mi Home marks the company's official entry into offline store as it will start selling devices here. On display, were the latest smartphones along with other products from its portfolio such as Air Purifier, earphones, power banks and so on.
"It's named home for a reason. There are no glass doors unlike other stores, and anyone can walk in just to experience the devices. They will not be questioned whether they are here to buy or not, and no sales person will bother them," Manu Kumar Jain, Xiaomi India chief said. he emphasised on how the company has been trying to ensure affordable prices for its devices, by cutting the middle chain and opting for cost effective third-party online options or its own stores.
On the other hand, those who want to buy products, will be guaranteed devices even if they run 'out of stock' in the store. While accessories and others will be easily available, in case of a particular smartphone going out of stock, the user will be given an F-code which makes it easier to buy the product online, bypassing the queue.
Its been over a year that Xiaomi has been trying to push its presence offline, in the bid to expand its reach. This 700 sq. feet store is just the start.But, the company apparently has zeroed in on which city would be next in line to get the Mi Home. However, it is highly speculated to be Delhi.
Meanwhile, the company has been vocal about its 'Make in India' initiative, PM Modi's pet project. It has two plants setup in Andhra Pradesh.
Last Updated 31, Mar 2018, 6:34 PM