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To woo creators, Facebook testing ways to bring subscription to groups

Facebook, which has recently focused on community building as a strategy to promote engagement on the site, announced that Group admins would be allowed to run e-commerce stores to sell items or establish community fundraisers, which might offset the expenses of running a Group.
 

Facebook testing ways to bring subscription to groups gcw
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Washington D.C., First Published Nov 5, 2021, 1:36 PM IST
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Facebook is looking for ways for artists to monetize their work using Facebook Groups, such as individuals paying fees for exclusive access to content or conversations inside subgroups. Facebook, which just changed its name to Meta, stated that the test was part of a larger paid membership initiative. The social media firm is one of several digital behemoths attempting to entice social media producers and their enormous followings with payouts and new capabilities.

Facebook, which has recently focused on community building as a strategy to promote engagement on the site, announced that Group admins would be allowed to run e-commerce stores to sell items or establish community fundraisers, which might offset the expenses of running a Group.

In a dig at Apple's subscription pricing, CEO Mark Zuckerberg stated that creators would publish personalized URLs allowing them to receive money directly. Last year, Facebook debuted its subscription service. During its live-streamed Communities Summit, the business unveiled several enhancements to its Group offering. The subgroups function, available for free or for a fee, would allow members to split apart within groups to focus on specific locations or issues. Legislators and experts have criticized Facebook Groups, claiming that they create closed venues for health misinformation, violent speech, and extremism to spread without being effectively policed.

According to a Facebook spokesman, the business was testing community fundraisers with select Groups. Groups founded in the recent 30 days, violated its content guidelines, or habitually shared harmful content or disinformation were not eligible. As per Facebook, group admins will soon be able to personalize the design of their groups, and members will soon be able to grant "community awards" for good postings. The business also teased a new experience that would combine "the best of Groups and Pages in one location" and stated that administrators of Pages would be able to utilize the same moderation tools as Groups. It was noted that this would be in early testing over the following year.

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