New broadcaster aims to make IPL available to every Indian

The digital media rights for IPL 2023-27 have been won by Viacom18. The broadcaster has vowed to make IPL available for every Indian nationwide.

Image credit: PTI

The IPL Media Rights 2023-27 have been distributed. A new player in the league has won the digital rights for this period. Viacom18 has bagged the rights for ₹20,500 crore in the Indian subcontinent. It will be Viacom18's maiden venture regarding media rights in the most cash-rich domestic Twenty20 (T20) tournament. Meanwhile, the broadcaster is looking to bring in a revolution in terms of IPL viewing and has vowed to make the competition reach every corner of the nation by making it available for every Indian nationwide. Besides, Viacom18 will also be streaming matches in Australia, South Africa and the United Kingdom (UK).

After winning the new IPL Media Rights, Viacom18 quoted in a statement, "With its wide reach, strategic tie-ups and increasingly popular content bouquet, the digital platforms of Viacom18 are gearing up for leadership in India as well as with the Indian diaspora globally."

"With these IPL rights, Viacom18 will be able to take India's biggest sporting event to every nook and corner of the country. It will make IPL available to every Indian in every part of India, including the 60 million FreeDish homes which today are not able to access this popular content," added the statement.

Image credit: Getty

Additionally, Reliance Industries Ltd. Director, Nita Ambani, stated, "Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are – in every part of our country and around the world."