BCCI ropes in MPL for the Indian team kit sponsorship. Before this, Nike had the sponsorship contract, which ended in September this year. This would be the first time that MPL would be associated with Team India, as they are already the sponsors of Kolkata Knight Riders (KKR).
Just ahead of the Australia tour, which Indian team will depart for on November 12, the Board of Control for Cricket in India (BCCI) has signed a three-year kit sponsorship deal with MPL. The deal has come into force from November 2020 and will continue till December 2023. As per the deal struck, the board will earn ₹65 lakhs per game during these three years.
Speaking to ANI, a BCCI official gave a detailed explanation on the deal. He said, “Yes, we have signed a deal with MPL that is effective from November 2020 till December 2023. The kit sponsorship amount is ₹65 lakh per match while merchandising is ₹3 crore per year for the three year period. With that royalty will be 10 per cent of net sales per season.”
The BCCI had to invite new bids for the sponsorship as Nike ended its 14-year association with the board. Owing to the current pandemic crisis, Nike wanted to slight reduction in the deal, which probably wasn’t viable for the board members. After the contract with Nike culminated in September end, other sports brand such as Adidas and Puma put their interest forward but didn’t engage in the final bid.
This came as good news for the Indian team, as it would have been quite embarrassing for the board and the Indian team, to play an international series without any sponsor. Team India has its first clash against Australia, scheduled on November 27, as the ODI series starts at the Sydney Cricket Ground.
Last Updated 2, Nov 2020, 7:55 PM