In UAE, working expat parents have led to increasing demand for maternity nurses. A Gulf News report quoted various home nursing agencies that more than 50 percent families who avail the service of maternity nurses are basically parents who are employed.

Also, the parents look for trained nurses to look after their child in their absence. In fact, finding a qualified maternity nurse is the challenge of the growing demand, the report quoted Atallah M. Habib of Al Hilal Private Nursing and Medical Services as saying. He further added that they receive many enquiries for nurses who can feed and handle babies. The ones who need specialised expertise are parents with premature babies. 

Founder of Malaak Mama & Baby Care, Lily Kandalaft, also echoed the same sentiment while stating that working parents prefer trained nurses for their babies. The maternity nurses of her agency are BSc in Nursing, trained in professional newborn and childcare from Norland Nannies from the UK, paediatric in first aid and also certified in basic life support. 

Kandalaft founded the maternity nursing agency that has 60 nurses available on call. She pointed out that expats lack the support system to raise their child like they usually have in their native countries. Also, mothers on maternity leave soon need to resume their jobs so having an educated maternity nurse with proper expertise helps in developing good habits in the newborn.