Virat Kohli reaches 150 million Instagram followers, 1st Indian to do so

Indian skipper Virat Kohli might be struggling with his performance in England. However, there is no shortage of his popularity, as his fan-following keeps increasing with each passing day.

In the same slight, he has reached a landmark outside the field, garnering over 150 million followers on Instagram. As a result, he has become the first Indian to do so.

Globally, he has become the fourth sporting personality to attain the feat after Cristiano Ronaldo (337 million), Lionel Messi (260 million) and Neymar (160 million). Kohli had also become the first Asian to attain 75 million followers on the platform.

Besides Insta, Kohli also possesses an immense fan-following on other social media platforms. On Twitter, he has 43.5 million followers, while on Facebook, he has 47 million followers.

Kohli is also the most valuable celebrity in India, with a reported brand value of $237.7 million, as per Duff & Phelps' Celebrity Brand Valuation Study 2020, surpassing Akshay Kumar and Ranveer Singh. He also charges ₹5 crore per sponsored Instagram post, which is the highest by any Indian sports personality, while Ronaldo tops the chart for the same with $1,604,000 (₹11.72 crore).

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