You won't believe which phone maker has overtaken Apple worldwide

First Published 7, Sep 2017, 5:33 PM IST
Huawei has overtaken Apple in worldwide sale
Highlights
  • Huawei doesn't have single model in the top ten rankings.
  • Huawei still needs a true hero device and has to build overall brand recognition. 
  • The iPhone 7 and iPhone 7 Plus among the top devices.

 

Apple may be the most celebrated phone brand, but looks like it has some tough competition coming from a Chinese phone maker.

In global smartphone sales, Huawei has surpassed Apple for June and July to take the second spot, according to Counterpoint's Market Pulse for 2017. Samsung tops the chart. The report also adds that August sales look strong too, which could mean it could beat Apple in sales for the third month in a row.

The other highlights include iPhone 7 and iPhone 7 Plus among the top devices, followed by OPPO which is emerging among the fastest growing brands globally, then there's Samsung Galaxy S8, Xiaomi's Redmi Note 4 and other Apple and Samsung phones.

Interestingly, Huawei doesn't have single model in the top ten rankings. The report adds that the company still needs a true hero device and has to build overall brand recognition to gain share. It needs to add more muscle behind fewer products just like companies such as Oppo and Xiaomi.

Counterpoint’s Associate Director, Tarun Pathak, said, "Huawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, Augmented Reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals. These players have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.”

 

 

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