Apple iPhone 5s may sell at Rs 15,000 after price cut

According to The Economic Times report, the price of the iPhone 5s could drop as low as Rs 15,000. The report adds that this will be a part of company's online strategy as the device at this price point will be online-exclusive. This would also mean Apple's push into the budget segment, which is fiercely dominated by Android.

 

However, though the iPhone 5s will be available for Rs 15,000, it should be noted that it is a four year old device with outdated specs sheet. For instance, it features an A7 chipset and M7 coprocessor, along with 1GB RAM and 16GB onboard storage. A lot of water has flown since then, and there are better 'value for money' products available at this price point.

 

On the other hand, the iPhone SE will become the entry-level device for the offline segment, further adds the report. It will be sold at Rs 20000, just like its current online price of Rs 20,999.

 

With stagnated developed markets and slowing sales in China, Apple has been aggressively pushing for device sale in India. To woo value for money Indian audiences, the company has been working at exchange and buyback schemes. This price drop can bring its devices in the Rs 15,000 price bracket, which is fiercely competitive and gives it a chance to reach out to budget to mid-range audiences, allowing them to experience the iOS ecosystem.