New Delhi: Prime Minister Narendra Modi has launched a nationwide campaign to ensure that people continue to adhere to Covid-19 guidelines ahead of the forthcoming festive season.

Taking to Twitter, PM Modi said: "India's COVID-19 fight is people driven and gets great strength from our COVID warriors. Our collective efforts have helped saved many lives. We have to continue the momentum and protect our citizens from the virus."  

Asserting that the war against Covid can be won unitedly, the Prime Minister sought to send the message across to 130 billion Indians that they must wear masks, wash hands and follow social distancing.

The campaign launched today will includes those working in the healthcase sector, anganwadis and around 500 influencers across the social spectrum. Communication touch-points such as markets, railway stations, anganwadi Centres will be utilized for the campaign.

"A Covid-19 pledge will be taken by all. A concerted action plan will be implemented by central ministries and state and UT departments," said an official statement, adding there would be region-specific targeted communication in high case-load districts.

A concerted action plan is envisaged. This plan will be implemented by Central ministries, departments and state governments and Union Territories.

The focus areas include:

* Region-specific targeted communication in high case-load districts.

* Simple and easily understandable messages to reach every citizen

* Dissemination throughout the country using all media platforms

* Banners and Posters at public places; involving Frontline workers and targeting beneficiaries of government schemes
hoardings/ wall paintings/ electronic display boards in government premises

* Involvement of Local and National influencers to drive home the message

* Running mobile vans for regular awareness generation

* Audio messages; pamphlets/ brochures on awareness

* Seeking support of Local Cable Operators for running COVID messages

* Coordinated media campaign across platforms for effective outreach and impact