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Kerala bride's photoshoot on pothole-riddled road goes viral

The wedding photoshoot of Sujeesha -- a native of Pookottumpadam in the Malappuram district of Kerala -- drew attention to the bad condition of the road in her locality. The photoshoot was on her wedding day on a cracked road -- the intention was to highlight the road's poor condition in the area.

Kerala bride's photoshoot on pothole-riddled road goes viral
Author
First Published Sep 21, 2022, 1:44 PM IST

Outrageous wedding photoshoot experiments have often gone viral on social media. But here's one wedding photoshoot that has taken social media by storm for attempting to address a civic issue -- potholes. 

The wedding photoshoot of Sujeesha -- a native of Pookottumpadam in the Malappuram district of Kerala -- drew attention to the bad condition of the road in her locality. The photoshoot was on her wedding day on a cracked road -- the intention was to highlight the road's poor condition in the area.

In the footage, the bride is seen standing on a potholed and muddy road. The bride, dressed in a wedding saree, is seen trying to walk without falling in the puddle of mud water.

The idea behind the shoot was that of a person named Aashiq, who runs Arrow Wedding Company. When he approached Sujeesha with the photoshoot idea, she agreed. And with that, this different wedding photoshoot happened. 

The photoshoot received an overwhelming response on social media amid prevailing concerns about pothole accidents. Over 20 lakh people have viewed the video shared on Instagram. Many users commented that other roads across the state are in a similar condition, some even worse. Other users commented that no matter how many shootings are done, the authorities will never notice this.

Posters of a recently-released Malayalam film 'Nan Thaan Case Kodu' sparked interest on social media with its tagline, which urged people to come and watch the film even though 'there are potholes on the way to the theatre'.

The Pinarayi Vijayan government, too, was rebuked by the Kerala High Court recently over the number of pothole-related accident deaths and the condition of the roads in the state. The court went to the extent of asking the Left Democratic Front government about how many people should die before the state's potholes were filled.

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