Facebook to roll out new 'Order Food' option

Facebook has started testing its 'Food order' option allowing select users to order from their favourite restaurants directly within the app. According to Techcrunch, select users can see a colourful hamburger option on desktop and a blue-white hamburger icon on mobile.

Once you tap on the icon, users can browse the menu, place an order, edit the order and also pay within Facebook. Users will receive an order confirmation and the time when they will receive the order.

Facebook has reportedly teamed up with Slice and Delivery.com to begin with. "The feature is an expansion on a previously announced deal with online ordering businesses, Delivery.com and Slice, which Facebook detailed back in October. At that time, the company said that it would allow Facebook users to place orders with supported restaurants from their own Facebook Pages through a “Start Order” button," according to Techcrunch.

Food ordering is slowly catching up in India. While Swiggy seems to have got the formula right, we've seen a series of food ordering startups shut shop in India. Recently, Uber releases a standalone app, UberEats, separate from the taxi hailing one, which will let you place on-demand food orders. Uber claims that the new app will be on similar lines as the taxi aggregator app for smooth live tracking and delivery of food.

• facebook
• Food
• Food order
• restaurants
• Delivery
• Slice