Maharaja takes on the queen, competes with Rajdhani
Aiming to attract more fliers and achieve higher seat occupancy in its flights on trunk routes, Air India has decided to lower its last minute ticket fares to the level of 2-tier AC of Rajdhani trains.
As part of the pricing strategy, Air India will drop fares on four key routes--Delhi-Mumbai, Delhi-Chennai, Delhi-Kolkata and Delhi-Bengaluru--four hours before the departure of flights to these destinations.
Air India Chairman and Managing Director Ashwani Lohani said the move is aimed at providing relief to the passengers from last minute sky-rocketing fares and also to fill the vacant seats.
A Delhi-Mumbai Rajdhani AC II-Tier ticket costs Rs 2,870, while Delhi-Chennai Rs 3,905. The fare of second AC Rajdhani ticket for Delhi-Kolkata is Rs 2,890 and Rs 4,095 for Delhi-Bengaluru Rajdhani.
Air India has an average load factor of 74 per cent across its domestic network while the seat occupancy on these trunk routes stands at around 80 per cent, he said.
"Our objective is to fill these remaining seats as well.
This can be achieved with such affordable fares. In addition, this would also help us increase our passengers' revenue," Lohani added. Air India's decision to lower fares is likely to give jitters to the private carriers who are accused of jacking up fares to 2-3 times of the normal fares for the last-minute bookings.
Last month, Air India had floated a limited period scheme to fly unconfirmed passengers of Rajdhani trains at the fares matching with the AC first class ticket prices.
Under the 'Super Saver' scheme, which started from June 26 and end on September 30, passengers of Rajdhani Express trains who have wait-listed ticket could book four hours prior to the flight departure at a fare which match with the ticket price of Ist AC Rajdhani trains.