Amazon sets up its first Digital Kendra for MSMEs in Surat
The Digital Kendra will bring benefits of ecommerce closer to MSMEs, helping them reach customers in the country and around the world.
FollowUnder its initiative to digitise MSMEs, Amazon India on July 8 launched its first Digital Kendra in Surat, Gujarat. Earlier in April, during Amazon Sambhav, its annual event for small and medium businesses, the company had announced the launch of the physical centre in the state.
“Gujarat is a manufacturing powerhouse of auto components textile, gems, jewellery, ceramics, and many other sectors and Surat is one of the key MSME hubs in the state. We have set up the first Amazon Digital Kendra at one of the most important clusters in the country,” said Amit Agarwal, Global Senior Vice President and Country Head, Amazon India.
Amazon will engage with local partners to set up and manage these Digital Kendras. It will provide local partners additional revenue streams while creating greater awareness and understanding of e-commerce, understanding the exports markets, and offer MSMEs the tools to expand their business. Amazon Digital Kendra will also present the opportunity for MSMEs to avail onboarding services if they are interested in registering as sellers on Amazon.in or engaging with other Amazon programmes such as Amazon Global Selling, Amazon Pay, Amazon Karigar, Amazon Saheli, I Have Space and Amazon Easy.
The event was presided over by Vijay Rupani, the Chief Minister of Gujarat, and MK Das, Additional Chief Secretary, Port and Transportation and Additional Chief Secretary to the Chief Minister. It was also attended by Manish Tiwary, Vice President, Amazon India.
Amazon’s Digital Kendras are physical centres that will help micro, small and medium enterprises (MSMEs) in their digital transformation journey and enable them to sell online. It is a part of the company’s push to help bring 10 million small and medium businesses online in India, as committed by its founder and former CEO Jeff Bezos during the maiden Smbhav summit in 2020. Bezos had promised an investment of $1 billion for the purpose during the summit. He had also committed to $10 billion worth of exports from India by 2025.
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