Have you spotted this Old Monk on Bengaluru roads?
- Old Monk flows on Bengaluru streets
- Surrogate advertising at its best – Old Monk shows you how
Have you seen this Old Monk branded bus on the streets of Bengaluru. Those who have spotted it, certainly know what we are talking about.
Before you all go into attack mode about how the government is allowing blatant advertising of liquor on Bengaluru BMTC busses and how it will leave a bad impression, look again. Like in the advertising sector – always read the fine print- read the words below the logo. It reads –Music cds.
Since alcohol brands are not allowed to promote their products so blatantly, they resort to surrogate advertising. Which basically means the company uses associate products like aerated water, drinking water, music cds to highlight the parent company – remember Haywards and McDowell?
It is also a gimmick to get public to earn themselves some passes to Sunburn.