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Viral video: Italian channel calls roti as 'Balloon Bread' and netizens can't keep calm

On Instagram, the video has gone viral. It has received over 10 million views. Indian internet users were angered at the westernization of naan.
 

Viral video Italian channel calls roti as 'Balloon Bread' and netizens can't keep calm gcw
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New Delhi, First Published Oct 5, 2021, 9:00 PM IST
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Cookist, an Italian media-owned culinary channel, has sparked outrage among netizens after sharing a so-called "balloon bread" recipe last week. Cookist's video reminded many people of the South Asian staple dish naan.

"Easy to make and tasty, this #baloonbread recipe is the ideal alternative to bread!" commented The Cookist, who uploaded the video on how to create the balloon bread. The post described the procedure of creating the balloon bread as follows: "Just combine flour, warm water, warm milk, oil, and dried yeast." You will be dumbfounded as a result of the outcome.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cookist Wow (@cookistwow)

On Instagram, the video has gone viral. It has received over 10 million views. Indian internet users were angered at the westernization of naan.

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Let's take a look at how netizens reacted:

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Netizens described the balloon bread as pita bread or naan bread, but nothing innovative that was never devoured by the people, particularly those from the South Asian diaspora. 

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