Dr. Rajasekhar’s PSV Garuda Vega pre-launch event on Friday saw the hot and happening Bollywood actress Sunny Leone being the centre of attraction. Though she just danced to an item number in the film, her presence during the promotional event was prominent. Shraddha Das, who played a small role in the film was seen everywhere in the promotional activities.
In the recent film promotional activities this has become the trend with actors in small roles leading the promotions. In the recently released Tamil hero Vijay’s Mersal, Kajal Agarwal played a minor role. She was one of the three heroines in the film but she promoted the film for a week.
Similarly, Seerat Kapoor in Nagarjuna Akkineni and Samantha’s Raju Gari Gadhi 2 played a small glamour role. But she was largely seen in the promotions more than the lead actors.
This has become the growing trend and one can wonder what the promotion of such actors can do to the film or to their own career.