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WhatsApp to offer users cash back coupons on UPI payments like Google Pay?

WhatsApp payments were made available to all users last year, but the service failed to gain traction in India. WhatsApp Payments competes with Google Pay, which offers consumers rewards on every purchase.

WhatsApp to offer users cash back UPI payments like Google Pay gcw
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New Delhi, First Published Sep 24, 2021, 3:37 PM IST
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WhatsApp, the Facebook-owned instant messaging network, includes a payments component, but it is not widely used, at least not in India. The firm, on the other hand, may have thought of a method to modify that. Taking a cue from rival Google's payment service Google Pay, WhatsApp Payments is rumoured to be aiming to offer rewards to customers who use WhatsApp Payments to make payments. According to a rumour on WhatsApp tracker WABetaInfo, the app will soon get payback on UPI payments done using WhatsApp.

WhatsApp is contemplating offering rewards to promote usage and compete with competitors such as Google Pay and Paytm. According to WABetaInfo, the capability is currently in development and is not available to any users. It is, however, likely to arrive in a future app version. A screenshot of the planned functionality is also included in the article. The picture shows a new ban above the list of WhatsApp messages, with a gift icon and a banner that reads, "Get cashback on your next payment" and "Tap to get started." According to the article, the function would be available only to customers in India, and any payment of Rs 10 or more may be eligible for cashback vouchers.

 

Also Read | Avoiding blue ticks? Here's how you can read WhatsApp messages without opening chats

WhatsApp implemented UPI-based payments in early 2018. However, the service remained in beta for several years until WhatsApp received the required permissions. WhatsApp payments were made available to all users last year, but the service failed to gain traction in India. WhatsApp Payments competes with Google Pay, which offers consumers rewards on every purchase.

In other news, WhatsApp is rumoured to be working on a 'voice message transcription' feature that would transform your voice inputs into text. This approach has the benefit of removing the need for persons to rely on typing, which is especially beneficial for extended communications. WhatsApp can already send Voice Notes, which have just been upgraded to allow you to choose the playing speed. Voice Notes tries to replicate the simplicity of delivering lengthy messages in the form of an audio file. The most current voice message transcription is said to be in the works, but the specifics of a continuous deployment are unknown.

Also Read | WhatsApp working on ‘voice message transcription’ feature to turn voice into text: Report

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