Karnataka’s Nandini dairy products to enter Tamil Nadu market
BAMUL signed an agreement with RKR Dairy for co-packing and marketing milk and other products in Chennai and Tamil Nadu, a press release said. The dairy products will be sold under the brand name ‘Nandini.’
Bengaluru: The 'Nandini' brand of dairy products, a well-known name in Karnataka, on Sunday announced its venture into the Tamil Nadu market.
It is a unit of the Bengaluru Co-operative Milk Union Ltd (BAMUL), which is a unit of Karnataka Co-operative Milk Producers Federation Ltd, which retails with the brand name 'Nandini'.
Sundaram BNP Paribas Home Finance, managing director Srinivas Acharya formally launched the 'Nandini' brand of products at a function in Chennai with the presence of BAMUL President, BG Anjanappa.
BAMUL signed an agreement with RKR Dairy for co-packing and marketing milk and other products in Chennai and Tamil Nadu market, a press release said.
Currently, milk and milk products sold under the 'Nandini' brand make it through 1,954 retailers and 81 franchise outlets. It has 49 milk parlours and 330 distribution outlets in Karnataka.
BAMUL recently commissioned its Rs 600 crore manufacturing unit in Karnataka to produce different types of cheese, yoghurt and other value-added products.
The milk union procures milk in Bengaluru urban, rural and Ramanagara districts of Karnataka State and sells milk in Bengaluru.
BAMUL currently has 2,160 milk producers’ co-operative societies in 3,217 villages in Karnataka, it added.