900 new product launches, over 6.5 lakh sellers, cash backs and exciting new deals. Amazon's 'Great Indian Festival', which kicks off from October 17, promises to be a blockbuster this festive season.

Prime members will get early access on October 16, 2020. 

This year, lakhs of Small and Medium businesses will offer unique selection to customers helping them rebuild and accelerate their business in tough times. 

Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers and enjoy offers extended by lakhs of small businesses.

Amazon India Vice President Manish Tiwary said: "This year's Great Indian Festival is an opportunity for our sellers and partners to reach millions of customers across the country. Our sellers are excited and expect this to help them in accelerating their business." 

"For our customers, our aim is to help them find everything they need during the festive season and deliver it safely to them," he added.

Meanwhile, sellers on Amazon are optimistic about this festive season. 

As per a recent survey by Nielsen, more than 85% of SMBs sellers on Amazon India are expecting to reach out to new customers and see an increase in sales. 

The survey highlighted that 74% sellers are optimistic about recovery of business and 78% are positive about increase in visibility of products.

According to Amazon India, the 'Great Indian Festival' will feature new product launches from top brands. 

In a statement, the e-retail giant said that customers can shop for deals every day across a wide range of categories including smartphones, large appliances and TVs, consumer electronics, home and kitchen products, fashion and beauty, grocery and more.