Telugu film Jai Lava Kusa by young tiger Jr. NTR is earning records even before its release. Jr. NTR for the first time is seen in a triple role and the trailer released on Sunday recorded 7.24 million views within 24 hours of its release.

The movie stood second in the record of more views in limited time after SS Rajamouli’s Bahubali according to film critic Ramesh Bala. Jr. NTR thanked the viewers and expressed his happiness for his film’s new record.

He promised the audience that he would work hard to satisfy them and continue to earn their love.

The trailer started with the dialogue, “If any mother had triplets, she would name them Ram, Lakshman and Bharat. But unfortunately this mother’s triplets are Ravan, Ram and Lakshman.” The triple roles of Jr. NTR are then shown after this which is an eye feast to the viewer.

The film is directed by KS Ravindra in Kalyan Ram’s production. Raasi Khanna and Nivetha Thomas are the lead heroines with Devi Sri Prasad giving the music. The film is set to release on September 21st on the auspicious occasion of Dasara.