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Instagram's new 'blackface filter' faces backlash, Netizens call it 'pure racism'

On Twitter, a user named Valia babycats, highlighted the viral videos. She posted screenshots of the countless videos that were created using the blackface filter. 
 

Instagram blackface filter faces backlash, netizens react gcw
Author
New Delhi, First Published Jul 26, 2021, 7:05 PM IST

et again, a new filter on Instagram has taken the internet by storm. Many creators on Instagram reels are shooting their videos using a filter called “blackface” and espousing the virtues of fair skin.

As per the videos being circulated, the filter allows users to change the colour of their skin. The creators, at the beginning of the clip, act all sad and upset with the dark colour skin effect and toward the end, they smile after the dark skin tone vanishes and get their normal skin tone back. 

On Twitter, a user named Valia babycats, highlighted the viral videos. She posted screenshots of the countless videos that were created using the blackface filter. 

She wrote:  “There's an actual blackface filter that ends up showing you differently towards the end when you shoot a reel on Instagram and Indian people are doing this like some Fair and lovely ad shit and glorifying it what is wrong with people."

 

There were countless Reels on Instagram made with the blackface filter. Many users on Twitter reported the filter under hate speech and bullying.

 

 

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