Panasonic India has launched the two new smartphones - Eluga A3 and A3 Pro. The devices were unveiled  by Bollywood actress Taapsee Pannu. The Panasonic Eluga A3 and Eluga A3 Pro feature the virtual assistant ARBO and are priced at Rs 11,290 and Rs 12,790, respectively.

Both devices feature a 5.2-inch Full HD display and run Android Nougat. The only distinguishing factors are processor and storage capacity.

The A3 is powered by 1.25GHz quad-core Mediatek MT6737 processor while the A3 Pro by 1.3GHz octa–core Mediatek Processor MT6753. Both include 3GB of RAM. The A3 gets 16GB onboard storage while pro variant gets 32GB.

On the camera front, both get 13MP PDAF rear camera with LED flash. Also, it gets an 8MP snapper on the front. Both feature a similar design and weigh 161 grams.

The device gets a fingerprint scanner and the connectivity options include Wi-Fi b/g/n, Bluetooth 4, and support for LTE. Finally, a 4000mAh battery completes the package.

Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator. Today, software’s comprising of applications and user-interface (UI) have become the deciding factor to upgrade yourself to the next level of technology. The evolution of technology software has opened endless opportunities. Customers will continue to look for technology which will shape the product interface and the way we interact with our smartphones.”