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Explained: Google Pixel 'unlimited storage' isn’t free after all

  • Nothing comes for free, and neither is the 'unlimited storage' in the new Google Pixel phones
Explained Google Pixel unlimited storage is not free after all

All those who have a Gmail account would know that the 'free' space offered to a user is 15GB on the Google Cloud. However, this space can be increased by paying an extra amount for the same.   


The option 'upgrade storage' on Google drive allows you to buy more storage on the cloud. A user can upgrade storage by paying a monthly rental for it.


Google's rental for upgrading the cloud storage capacity:



Rent (per month)












Now, looking at the phone, which is already in the news for being over-priced at ₹57,000, Google’s selling point can be easily figured out.


The cost of the cloud surely seems to have been included in the phone's price itself which would allow the user to access more space on the cloud. However, the free space, i.e. 15GB, itself is enough to handle the amount of photos or videos a user would save every month.


Looking at this equation, it is much evident that the Google Inc., is at a win-win situation with their new and already popular phone as the Unique Selling Point (USP) of the phone; the 'unlimited storage' is not falling on the company’s pocket anyway.


The consumer will end up paying for every byte they would use at the time of buying the phone.


Well done, Google! That looks like the best deal ever made!  

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