Dipped in Charcoal black and Sheer gold colour, the dual-SIM smartphone sports a 5.5-inch HD (720x1280 pixels) IPS LCD display. It runs Android 6.0 Marshmallow along with a layer of the company's ZenUI 3.0.

Under the hood, it comes powered by a quad-core Snapdragon 410 SoC and includes 2GB of RAM. On the camera front, the ZenFone Go 5.5 (ZB552KL) gets a 13-megapixel rear snapper with dual-LED real tone flash and a 5-megapixel front camera.

It comes with 16GB onboard storage that can be expanded via microSD card up to 128GB. The connectivity options include 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and 3.5mm audio jack. The device measures 153.4x76.44x10.95mm and weighs 168 grams. It also comes with a dual internal mic featuring noise cancellation for better call quality. The ZenFone Go 5.5 (ZB552KL) is fuelled by a 3000mAh battery.

Peter Chang, Region Head - South Asia & Country Manager for ASUS India said, "We have always ensured that we empower our customers with products that perfectly fuse technologically advanced specs and a classy, sophisticated design. With the immense success of our previous versions of Zenfone Go, it was befitting that we expand this range to meet with the copious demand. We are sure that this smartphone will help our users across the country live digital lives."