Despite the lukewarm response the iPhone 7 received for defying the upgrade cycle and missing headphone jack, Apple has been launching its way to the banks. In fact, the iPhone 7 can be called Apple's most successful device and the record number of units sold will vouch for it.


Apple reportedly sold two million more iPhones compared to the same time last year with a record breaking figure of 78.3 million. Tim Cook said, "We're thrilled to report that our holiday quarter results generated Apple's highest quarterly revenue ever, and broke multiple records along the way. We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch."

Apple said that the Watch also set an all-time revenue record, but didn't really disclose the number of units sold. On the other hand, Macs and iPad sales continue to fall. Though Mac sales brought more money than last year, only 5.3 million units were sold, which is same as last year. iPad sales dipped even further with the number falling from 16.1 million last year to 13 million. Finally, revenue from services like Apple Pay, Apple Music, App Store sales and iCloud climbed by 18 percent to $7.17 billion compared to same period last year. 


“Our outstanding business performance resulted in a new all-time record for earnings per share, and over $27 billion in operating cash flow,” said Luca Maestri, Apple’s CFO. “We returned nearly $15 billion to investors through share repurchases and dividends during the quarter, bringing cumulative payments through our capital return program to over $200 billion.”