Apple App Store site brings guides and videos for developers
Apple has launched a revamped version of its App Store developer site which grants access to 11 million registered developers worldwide. The site focuses on enabling developers to better understand the nuance of growing their business and improving user engagement.
For instance, some articles explain how to improve an application's (app) visibility on the App Store, usage of freemium business models and some useful tips for engaging users via app updates.
App Store developers are finding it increasingly difficult to get their new apps noticed, given the enormous competition for third-party app development in the industry. Consequently, Apple's new developer guides and videos are aimed at easing out the tension and promote app businesses for iOS.
The iPhone maker is reportedly exploring ways to offer developers, the option of paid app promotion in search. The App Store economy has taken a hit in recent years while the company has already invested $40 billion to pay developers since the store launched.
Some of the noteworthy developer guides on the new site include 'Discover on the App Store', 'Releasing App Updates', 'Choosing a Business Model', 'User Acquisition Marketing with App Analytics' and 'Choosing a Category'.
The combination of these guides are expected to help developers in running a real app business for generating massive revenues. Apart from this, the site will also feature a case study video series called "Developer Insights" which allows more successful developers to share their knowledge and experience on various topics.