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8 facts you need to know about TAMO from Tata Motors

  • TAMO is the abbreviated form of Tata Motors 
  • Tata Motors will premiere its first product under TAMO at the 87th Geneva Motor Show in March 2017
8 facts you need to know about Tata Motors new sub brand TAMO

Earlier in February, Tata Motors revealed to the world, its plan on how it was going to tackle the automotive future.

 

Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organisational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

 

What is TAMO?

 

8 facts you need to know about Tata Motors new sub brand TAMO

 

#TAMO is the abbreviated form of Tata Motors and it stands for Tata’s Future Mobility solutions. It will be separate from the Tata passenger vehicle strategy and will position itself as a sub-brand, much like BMW has Mini and Rolls-Royce and Volkswagen has Porsche and Audi as its subs.

 

#TAMO will be a low volume, low investment model to provide fast tracked proves of technologies and concepts. Like mentioned earlier, it will be an incubation centre where TAMO will act as an open platform to network with global start-ups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services and this will be leveraged by Tata Motors to support the mainstream business in the future.

 

8 facts you need to know about Tata Motors new sub brand TAMO

 

#In the case of the Indian automotive sector Tata has sets its sights on becoming one amongst the top 3 passenger vehicles manufacturers by 2019, in India, and this means that production and products will increase. While Tata’s first two experimental products in its attempt to salvage itself- Bolt and Zest did lay the foundation, its latest cars like the Tiago, Hexa and upcoming Nexon aim to capture what was lost. For this, the company has been advocating a new design language of IMPACT and new design strategy as well.

 

#Aiming to extract itself from the hole it found itself post the Nano debacle and the classification of its products as unreliable, quick to catch fire and more, TAMO is a step in the right direction. In order to do this, the company claims to be taking an outside-in approach. So it reviewed its existing  Passenger Vehicle product portfolio and came up with the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.

 

#Similarly, the TAMO is aimed at different segments and will particularly concentrate on reducing the number of platforms to two and spawn 7-8 models from the two platforms and will be based on the results of their PV study. One of which will be the base for hatchbacks and the other for the SUVs.

 

 

#The products sold under the TAMO sub-brand will not have separate dealerships, but according to Guenter Butschek, it promises to have a renewed service experience.

 

#The new platforms will also enable Tata Motors to widen its product range. The move has been introduced to help Tata get in sync with the production demands of today. Fewer platforms would mean less wastage of resources, fewer complexities, more scale for development and lesser production cost which in turn will help affect consumer behaviour.

 

#Our wait to see what is under the red covers and the potential of TAMO will end on March 7, 2017 at the Geneva International Motor Show where Tata Motors will premiere its first product. As of now all information point towards it being a mid-engined, two-seater sportscar, a first for Tata Motors. According to magazine Autocar, the product is internally called Futuro.

 

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