It is festival season and every brand in the market has something to offer for free to increase their sales. However, a Hero Motocorp dealer in Sivaganga, Tamil Nadu decided to take marketing to a different level.
Gayatri Motors, a dealer of Hero Motocorp two-wheelers in Ilayangudi, Sivaganga, announced that they would give out one goat for every Hero two-wheeler sold during the four days from October 11 to 14.
The offer has generated a lot of curiosity and the dealers started receiving a lot more inquiries than they expected.
“The deal was initiated due to ongoing festive season. The idea was to garner more sales during this period. Our offer is attracting a lot of attention, and thus, leading to a number of inquisitive customers ahead,” said one of the executives from Gayatri Motors to Economic Times.
They have decided to call off the scheme since it would be difficult to procure enough goats within the timeframe.
The region's Honda dealers are offering free sofa sets with purchases to attract customers, while TVS Motor is yet to come out with an offer, said Venkatasamy, owner of Gayatri Motors.
"We wanted to sell Hero vehicles to the maximum during the festival season and thought about a unique offering. Yesterday (Wednesday), when we announced the booking, on the first day itself, we got more than 100 inquiries and we realised that we might not be able to arrange so many goats in such a short timeframe. So, we have told the customers that we may not be offering the goat," he was quoted by Business Standard.
The reason for such innovative schemes is because the amount of sales hasn’t reached the expected numbers yet. Last month, Hero saw sales increase of less than 7 percent at over 7 lakh sales. Honda posted a volume growth of nearly 6 percent during the same month at 6 lakh units.