Mumbai: LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, cricketer Rohit Sharma.

LaLiga has been operating in India since 2017 and recently celebrated its third anniversary in the country. Following the celebration of all the major milestones in LaLiga’s journey in India, the campaign has been launched to take the brand and the sport to a wider audience base in the country.

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The 55-second campaign film features one of the batting greats of the modern era and LaLiga’s face in India, Rohit. He takes viewers through what LaLiga truly stands for: discipline, pride, precision and passion and talks about how “It’s not Football, It’s LaLiga.”

While he speaks, viewers will get a glimpse of what LaLiga has to offer, with some standout moments from LaLiga matches being showcased. Conceptualised and produced by India On Track, the video ends with details about the broadcast destination for LaLiga in India – Facebook Watch. The campaign will have a 360 degree rollout across various platforms.

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Rohit said, “As an athlete, I know that sports is not only about technique but also, passion, adrenaline, temperament, strategy and character. I believe football tests all of these attributes in an individual and whether you are playing or watching the sport, you tend to feel it running inside you.”

“I am extremely excited by this campaign as it helped me connect with LaLiga fans not only as a sportsperson but also as one of them. I believe that LaLiga drives you to play the sport and there can be no better testimony to a legendary league than this,” added Rohit.