The Bridal Retreat, a luxury wellness program for brides-to-be, has appointed Karan Johar as brand ambassador. This retreat prioritizes emotional preparedness and self-discovery alongside traditional wedding preparations
In a bold step redefining the bridal experience in India, The Bridal Retreat has announced filmmaker and cultural tastemaker Karan Johar as its official brand ambassador. This strategic collaboration marks a pivotal chapter in the evolution of how modern brides approach the journey to marriage—not just through extravagant ceremonies, but through emotional readiness and inner alignment.
Known for his unparalleled ability to capture the complexities of love and human relationships, Johar brings a unique perspective to the platform. His association with The Bridal Retreat reflects a growing shift in bridal culture—where glamour and grandeur are complemented by self-discovery and thoughtful transition.
Rather than focusing solely on the wedding day, The Bridal Retreat encourages brides-to-be to pause, engage in self-reflection, and prepare emotionally for the lifelong commitment ahead. The initiative positions itself as a space that prioritizes clarity, intention, and emotional well-being.
Related Articles
Johar expressed that although his career has been centered around narrating love stories through cinema, this venture was about uncovering the personal story behind the wedding. He emphasized that the retreat is less about flawless celebrations and more about empowering women to encounter their true selves before stepping into a new life chapter. In his view, the emotional evolution that accompanies marriage often gets overshadowed by event planning, and this retreat aims to shift that focus inward.
Spearheaded by E-Factor Experiences Limited, a name synonymous with immersive and high-impact experiential design, The Bridal Retreat represents a deep commitment to authenticity and cultural resonance. With over two decades of crafting transformative events and curated formats, the company now turns its expertise to serve the evolving needs of the modern Indian bride.
Samit Garg, Co-Founder and Managing Director of E-Factor Experiences, described the initiative not merely as an event but as a promise to address the deeper emotional layers of a woman’s transition into married life. He noted that while weddings are momentous, what truly defines the journey is a bride’s preparedness—emotional, psychological, and personal. According to him, Karan Johar’s association adds a profound narrative depth to this already meaningful concept.
The five-day retreat is meticulously designed to include a blend of identity exploration, wellness rituals, movement therapies, interpersonal communication workshops, and reflective storytelling. Each session is helmed by experts across domains such as mental health, fashion, spirituality, and relationship readiness. Founders Manika Garg and Sonali Thakore have carefully curated the agenda to ensure a rich, purpose-driven experience for every participant.
Planned editions for 2025 will take place in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa. The retreats will maintain limited participant numbers to ensure intimate engagement and deep personal impact. The Bridal Retreat is poised to become a landmark part of the contemporary bridal journey—where inner peace is prioritized as much as outer elegance, and emotional grounding stands alongside glamour.
What began as a premium bridal experience has evolved into a broader movement—one that encourages brides to say “yes” to themselves before they say “yes” to another.
About The Bridal Retreat
The Bridal Retreat is a five-day luxury wellness and personal development experience tailored for today’s discerning bride. Set against serene backdrops, it blends curated workshops, self-reflection, and expert guidance to help brides enter marriage with a sense of confidence, self-awareness, and clarity. Conceptualized by E-Factor Experiences Limited in partnership with Reshma Srijay, the platform addresses the emotional and psychological needs often overlooked in conventional bridal journeys.
About E-Factor Experiences Limited
Founded in 2001, E-Factor Experiences Limited is a leading experiential design company in India. Renowned for orchestrating high-profile weddings, cultural festivals, and international events, the firm has delivered over 1,000 experiences across 24 countries. With a focus on storytelling, heritage, and innovation, E-Factor continues to shape the future of celebration and experiential engagement in India.
