Uber after emerging as a global leader in the transport segment is now conquering the food delivery market with its recent venture UberEats. It has already started operating in six countries and is gearing up to launch in 22 other countries in the near future.

 

In an interview with Reuters, Jambu Palaniappan, the head of UberEats for Europe, Middle East and Africa, named eight cities including Dubai and Johannesburg that UberEats plans to enter by the end of the year.

 

According to reports, executives from Uber have been time and again indicating that UberEats is just an extension of its core business of transporting people. However, going by their aggressive job hiring efforts over the last three months, it looks like they have bigger plans. The company has over 150 roles assigned for this venture ranging from general managers to sales staff and delivery boys.

 

It was around two years ago when Uber technologies first began testing their food delivery venture in the United States. Today, it exists in around 33 cities in six countries and is on an expansion spree worldwide.

 

UberEats assures 30-minute delivery with absolutely no minimum order size and extra delivery fees. Though most of its rivals in the global market promise to deliver food within the 30-minute window, it usually comes with the company charging for minimum orders and delivery fees.

 

Moreover, UberEats comes with an added advantage of being promoted through Uber's existing popular cab hire app. If launched in India, UberEats will come across as a major competitor for existing food delivering companies like Swiggy and Foodpanda.