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  • Sreeleela Stars in India's Costliest Ad Worth Rs 150 Cr; Atlee to Direct; Deets Inside

Sreeleela Stars in India's Costliest Ad Worth Rs 150 Cr; Atlee to Direct; Deets Inside

Director Atlee is working on a big-budget project with Sreeleela. It's known that Atlee is also busy with Allu Arjun's movie. Let's find out in this article what this project with Sreeleela is all about.

1 Min read
Richa Barua
Published : Oct 17 2025, 10:44 AM IST
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Rs. 800 crore budget film with Allu Arjun
Image Credit : Asianet News

Rs. 800 crore budget film with Allu Arjun

Atlee, known for 'Jawan,' is now directing a massive Rs. 800 crore sci-fi film with Allu Arjun. It's rumored to feature heavy VFX and a parallel universe concept.

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Rs. 150 crore ad with Sreeleela
Image Credit : Zee telugu

Rs. 150 crore ad with Sreeleela

While filming his big movie, Atlee is also directing a massive Rs. 150 crore ad. This commercial, starring Ranveer Singh, Bobby Deol, and Sreeleela, rivals film budgets.

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India's most expensive ad
Image Credit : Asianet News

India's most expensive ad

This ad is for the brand 'Ching's Desi Chinese.' It's being made as India's most expensive ad. Atlee is directing it prestigiously, with huge sets and stunning VFX.

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A budget surpassing pan-India films
Image Credit : PR Handout

A budget surpassing pan-India films

Ranveer Singh is known for doing the most ads in India, and Sreeleela has huge craze in the South. It's surprising that this ad's budget surpasses some pan-India films.

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Waiting for Allu Arjun's movie
Image Credit : Asianet News

Waiting for Allu Arjun's movie

To know what content this Rs. 150 crore ad holds, we must wait for its release. Meanwhile, Allu Arjun's fans are eagerly waiting for his film with Atlee, set for 2027.

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About the Author

RB
Richa Barua
With over two decades of experience in top media outlets like Times of India, International Business Times, and India Today, Richa currently leads Newsable and MyNation (Entertainment and Lifestyle) non-news team at Asianet News Network. Her expertise includes celebrity interviews, audience growth, and content strategy, backed by an Executive Program in Digital Marketing from IIM Calcutta, along with a journalism degree from Delhi University, a master's in media studies and corporate communications.
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