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Directors REJECTED This Song, But It Went Viral and Crossed 78 Million Views on YouTube
Vijay Bulganin’s independent song ‘Koyila’ was reportedly rejected by 3-4 filmmakers before being released independently. The song went viral and has now crossed 78 million YouTube views.
Alekhya Harika
Vijay Bulganin, who won a Filmfare for the movie 'Baby', first got famous for his independent songs. His song 'Koyila', starring Alekhya Harika and Vinay Shanmukh, is a perfect example. After its release, music lovers went crazy for it, and the song has now crossed a massive 78 million views.
The song that was rejected by four directors
But here's a fun fact about 'Koyila'. Vijay Bulganin and his team first wanted to feature this song in a movie. Vijay himself said they pitched it to three or four different filmmakers. But, nobody was ready to include it in their film. So, the team decided to just release it on their own.
Koyila became an independent hit after rejections
They didn't lose hope after the rejections and released 'Koyila' as an independent track. Music fans gave it a fantastic response! The song's visuals, featuring Alekhya Harika and Vinay Shanmukh, and its fresh music really clicked with the audience. So, even without a movie, 'Koyila' built its own fan base and crossed the 78 million views mark on YouTube.
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What if the song had been in a movie?
Just imagine, if those directors had used the song, 'Koyila' would have been a highlight in their films. But their rejection actually turned out to be a blessing for Vijay Bulganin. By releasing it independently, the song reached music lovers directly, with no limits. This is what led to its huge success.
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Vijay Bulganin's films
The story of 'Koyila' is a cool part of Vijay Bulganin's career—a rejected song getting over 78 million views on its own! He later became even more famous with the film 'Baby', winning a Filmfare Award for its music. The rejections actually helped 'Koyila' find its dedicated audience. Vijay has also given music for films like 'Sapthagiri LLB', 'Court', and 'Band Melam'.
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