MS Dhoni to Virat Kohli and Sachin Tendulkar: Indian cricketers who own lifestyle brands
First Published 24, Oct 2020, 3:20 PM
MS Dhoni owns a number of businesses outside cricket, including a lifestyle brand. Indian skipper Virat Kohli, too, owns some businesses outside the sport, including his lifestyle brand, while Sachin Tendulkar has become a proper businessman, following his retirement.
Renowned cricketers are well known for their performance in the field of cricket. However, it is their career outside the sport that also fancies the fans.
While some go on to become coaches and managers to groom the upcoming young talent following their retirement, some also venture into businesses, both post-retirement or during their playing days, especially the successful ones. The business might include owning clubs, teams or their exclusive brands.
To date, a number of Indian cricketers, both retired and active, have taken the role of doing business, besides their playing career. In the same light, we take a look at five Indian cricketers, who currently own their exclusive lifestyle brand.
Sachin Tendulkar: The Master Blaster undoubtedly earned big bucks during his playing days, and has become a proper businessman following his retirement from the sport. He is famous for being brand ambassadors for many names, besides owning a football team, Kerala Blasters FC in the Indian Super League (ISL). However, he also owns his lifestyle brand, named True Blue. It is a joint venture with Arvind Fashions, which focuses on apparel and accessories for men. It has 75 outlets across the nation, which involves producing western outfits made of authentic India clothing and dyeing procedures.
Yuvraj Singh: The swashbuckling Indian opener, who is an inspiration for millions after he battled cancer, too, has his own brand on the same lines. It was in 2012 when Yuvi launched his brand, YouWeCan, which focused on helping people to fight cancer. However, in 2015, Yuvi decided to invest more into it and in 2017, it was expanded into a lifestyle brand, which sells sportswear, like t-shirts, track pants and caps around the price of ₹699-4999.
Virat Kohli: The reigning Indian skipper, who happens to be the world's best batsman, is becoming the world's best businessman too. While he also owns an ISL team, FC Goa, he has also expanded his venture into the lifestyle department, as he owns his brand 'Wrogn'. The brand focuses on the sales of t-shirts and apparel, while it has had a profit of ₹500 crore last year.
Harbhajan Singh: The prolific Indian spinner, too, is slowly venturing into the business world, as he has launched his lifestyle brand. The name of the brand happens to be related to his nickname, given to him by his teammates, which is 'Bhajji'. It is a sports lifestyle label, which has over 200 stores across the country, while a store was also launched in Canada recently. The brand has a wide range of collections like cricket wear, lifestyle, and apparel, as the business is five-years-old and growing strong.
MS Dhoni: The former Indian skipper, who is the highest-earning active cricketer today, has obviously invested in the market and is a big businessman. While he owns Chennaiyin FC in the ISL, he also owns a couple of other teams. Meanwhile, he has also expanded his business into the lifestyle sector, as he has launched his brand 'Seven'. It has 300-plus distribution stores, with seven outlets in India. The biggest store happens to be in Chennai, opening in 2018, while 300 more stores are in plans to be opened. The brand, too, focuses on sportswear.