For weeks now the Mahesh Babu-starrer Sarileru Neekevvaru has been trending on social media.

However, with the movie only slated to release next year the hubbub around the flick shows that there are high expectations from the Telugu film. But the question still is, why is the movie trending several weeks ahead? Well movie makers have managed to keep the buzz around the release of the brand-new poster of the movie.

The film’s makers have chosen to release the poster of the movie on the eve of Dussehra.

Well, the poster of the movie shows Mahesh Babu, who took to Twitter and shared the poster of the film, sporting a black shirt and camouflage pants with an axe in hand. With scores of people in the background looking onwards in the poster, it seems like Mahesh Babu is determined to take on any box office competitor.

Here is the poster:

 

Sarileru Neekevvaru is touted as a Tollywood family drama, although the poster suggests that it’s not as simple as that, and there’s a lot more to the movie.

Mahesh Babu plays the role of an Army officer named Ajay Krishna.

The latest news related to the film is the makers of Sarileru Neekevvaru will be unveiling a brand-new poster today on Dusshera eve.

Mahesh’s team announced the release of the poster yesterday on Twitter stating: “24 Hours To Go Get ready for our SUPER STAR @urstrulymahesh ‘s #SarileruNeekevvaru Dusshera Special Poster Tomorrow at 5:04PM! DUSSHERA KAANUKA!!!”

The Mahesh starrer is slated for release early next year in the month of January on occasion of Makar Sankranthi.

Produced by AK Entertainments, GMB Entertainments, and Sri Venkateswara Creations, and directed by Anil Ravipudi, the film also stars Rashmika Mandanna, Prakash Raj, Vijayashanti, Tamannaah Bhatia, Pooja Hegde and a host of others.