KGF digital rights sold to Amazon Prime for Rs 18 crore, Colors Kannada buys satellite rights
Amazon Prime alone purchased the digital rights of KGF in all five languages. It is said that satellite rights of the Kannada version have been obtained by Colors Kannada for a record price.
Bengaluru: Rocking star Yash starrer KGF joined the 100-crore club and is still being received well by the public. After staying true to the hype created, the digital rights of the movie have now been sold to Amazon Prime.
The Prashanth Neel directed KGF seems to be setting new records every day. Sources say that the rights were obtained by one of the major digital distributors Amazon Prime for Rs 18 crore. Amazon is said to have brought the digital rights of KGF in all five languages - Kannada, Hindi, Tamil, Telugu and Malayalam.
Though Kannada films fetch a good price in digital platforms, the price of KGF has surpassed the record of all previous movies sold on the digital movie platform. This has not only helped KGF gain more popularity but has widened the digital purchase scope of Kannada movies. This might result in more demand for Kannada films on digital platforms like Amazon and Netflix.
This has proved good for Kannada cinema producers, who can now heave a sigh of relief. Following this, more producers are keen to invest in movies as they have potential big players of online platforms to whom they can sell their projects.
Meanwhile, reports state that the movie has collected Rs 19.05 crore in Hindi alone.
#KGF shows solid trending... Day 6 is higher than Day 1, which indicates that the positive word of mouth has come into play... Fri 2.10 cr, Sat 3 cr, Sun 4.10 cr, Mon 2.90 cr, Tue 4.35 cr, Wed 2.60 cr. Total: ₹ 19.05 cr. India biz. Note: HINDI version.— taran adarsh (@taran_adarsh) December 27, 2018
Earlier, the producer had to sell satellite as well as digital rights to one forum, be it TV or digital. The selling price included both satellite and digital. But currently, digital prices are sold independent of satellite rights.
Amazon Prime has only the digital rights of KGF and it is said that Colors Kannada bought the satellite rights for a record price, that has not been revealed to the public yet. The satellite rights of the Hindi version has been brought by Sony channel.