Bengaluru: Indian Test team vice-captain Ajinkya Rahane has been named as the brand ambassador of ELSA Corp (English Language Speech Assistant Corporation), India, a global Edu-tech company.

Also read: List of cricketers who have donated to PM CARES Fund

On Wednesday (May 6), Rahane was appointed as ELSA Corp’s brand ambassador for India, Middle East, ANZ and SAARC. ELSA Speak is a mobile app, which uses speech recognition technology and artificial intelligence (AI) to help language learners improve their English pronunciation.

Also read: Ajinkya Rahane begins new partnership with MeraKisan

The announcement was made through a web conference in the presence of Rahane along with Manit Parikh, Country Head - India, ELSA Corp.

Rahane will be endorsing the brand’s mobile application. This association aims to popularise ELSA Speak amongst Indian individuals who want to better their English pronunciation, the company said in a press release.

Also read: Two-part exclusive interview with Irfan Pathan

Talking about the association, Rahane said, “Communication on the field is very vital in the sport of cricket and playing the sport at a professional, international level, we need to be equipped to communicate effectively with key stakeholders – international colleagues, fans and media. Since English is a language commonly used in international cricket circles, it becomes very useful to be able to understand and speak the language.

“ELSA is a great communication tool that equips individuals by helping them learn the right pronunciation of words. I have used the app for a while now and I believe it can be a great resource to many who have not learnt English as their first language.”

Commenting on the announcement Parikh said, “Ajinkya Rahane is a self-made man and is revered to be one of the most influential cricketers of our times. He is the perfect example of an individual who has worked hard not only on his core craft, but also on his personality, his confidence and how he carries himself on the field and off the ground.

“At ELSA, we have created an ecosystem of learning where individuals can master spoken English and become confident speakers, thereby helping them excel in the field of their choice. Ajinkya is the perfect embodiment of the ‘ELSA way of life’ and therefore he is the best fit. We are looking forward to a great partnership with him.”