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Volvo launches new 'Iron Mark' logo, to appear on products from 2023

The new logo is a basic 2D design that is completed in black.  The minimalist style with a flatter and simpler design appears to be in tune with current graphic design trends.

auto Volvo launches new 'Iron Mark' logo to appear on products from 2023 gcw
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New Delhi, First Published Sep 27, 2021, 2:44 PM IST
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Brand logos get more streamlined with time, and Volvo is the latest to join that club. The firm abandoned its previous 3D design favouring a more basic 2D version of its distinctive 'Iron Mark' emblem. The iconic logo originally debuted over a century ago, on the Volvo OV 4, in 1927. The new 'iron mark' symbol, on the other hand, will appear on all items beginning in 2023. The new logo is a basic 2D design that is completed in black.  The minimalist style with a flatter and simpler design appears to be in tune with current graphic design trends. The Swedish automaker unveiled its new brand identity earlier this week on its worldwide websites and throughout its social media pages/accounts.

The new logo extends the company's renowned "iron mark" symbol, and it incorporates a hollow circle with a diagonal arrow at the 2 o'clock position. The contrasting bar across the centre was eliminated, and the 'VOLVO' text now 'floats' in the circle's centre.

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Since the 1930s, Volvo has used its iconic iron mark logo. It has gone through numerous design revisions throughout the years. However, the logo(s) used since the turn of the century (2000) with a 3D effect of the iron mark logo with blue Volvo letters are more well-known to the general public. According to the report, the Swedish automaker may continue to utilise its present logo until 2021-22. Volvo's new logo will be phased in, with the first car with the revised emblem hitting the market in 2023.

Meanwhile, Volvo's logo change comes after a slew of automakers, including BMW, Mini, Nissan, Volkswagen, and Kia, updated their company logos. Surprisingly, they all utilised the current trend of reduced and basic versions of their previous emblems/designs. Furthermore, the shift comes at a critical moment for Volvo. Its Chinese parent company, Geely Holding, aims to go public through an initial public offering (IPO) that is likely to be one of Europe's largest this year. The company is aiming for a $20 billion value and is in early negotiations with Goldman Sachs and SEB to manage the IPO.

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