- Facebook to launch job posting feature for business pages.
- Easy to apply feature for users.
- LinkedIn might face a treat thanks to this new Facebook update.
Facebook is planning to give tough competition to LinkedIn by introducing a new feature that will allow Business Pages to create job listings. Candidates can directly apply for these jobs through direct messages. Now apart from promoting their products, the businesses will be able to reach out to more people via this few feature.
As told by a Facebook spokesperson to TechCrunch, the social media company is experimenting with a slew of recruiting features.
"Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.” said the spokesperson.
Now, the business pages' status update section will have another option allowing the page admin to post job openings with relevant details including job title, salary, job description, etc. This posting will have different formatting to make the post attractive and different from the regular page feeds, reported TechCrunch.
Also, there will be a Jobs tab on business pages to make it convenient for the job seekers to track the job openings. This way the business pages will earn more followers, and the job opportunities will be more visible to job seekers.
For the benefit of the job seekers, there will also be an "Apply Now" button for launching a standard job application flow that will have pre-loaded information of user's public profile. This means easy applying for multiple opening without entering same data again and again.
With paid services, the business will also be able to advertise their job posting feeds to more people on Facebook.
This move will significantly impact the business of LinkdIn, which is a social media for professionals, as it generates most of its revenue from job seekers and also recruiters who have to pay a fee to post resumes and connect with people. As compared to Facebook, LinkedIn has a much lesser number of users. Even those users only visit the site only to update their recent job change and to look for active job changes.
But with Facebook's new feature, jobs will be open for larger number of people leading to more page views for businesses and better revenue for the social media giant.
Last Updated 31, Mar 2018, 6:49 PM IST