New Year ushers in healthy profits for fitness industry
- Gyms have seen a significant rise in registrations in the last two days.
- Gyms are making it more attractive for the people by offering discounts.
FollowIt is that time of the year again when the social media will be flooding with ‘New Year’ resolutions. One of the most popular amongst all – “Hit the gym.” With this particular resolution, some fulfil it and some don’t as they leave few days or months after joining. Amidst everything, only the fitness industry reaps the fruit.
Shops selling sports goods, gyms and play arenas are the ones who see a significant rise in their profit. In just two days, the gyms across the nation have seen a steady rise in the number of registrations. Sports goods sales have already gone up in the last couple of weeks.
Decathlon, one of the most popular sports destinations in Bengaluru, saw 10-15% rise in sales in December.
Gyms across the city of Bengaluru are making it more attractive for the people by offering discounts as well. Surprisingly, a number of people have actually opted for the entire year’s package. It does not matter if they are going to continue for the rest of the year but they have opted for it.
