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Mahindra ditches Reva, rebrands electric car business

  • Under the new umbrella brand, Mahindra Electric, the company will manufacture electric cars and license out its electric vehicle technologies
  • The company will also launch e-Supro, an electric version of the Supro passenger van
mahindra rebrands electric car business
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Mahindra & Mahindra,(M&M) India’s leading SUV manufacturer has recently rebranded its electric mobility portfolio as Mahindra Electric said the company in a statement on Thursday.This marks its final parting from the Reva brand. M&M had bought a majority stake in Reva Electric Vehicles in May 2010 and since then has gradually increased its stake to 100%.


"Under the umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out its electric vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions mobility solutions," said the company in the statement.


Further to the introduction of its electric car, the Mahindra e2o, the company has continued its electric ambitions with the launch of the eVerito, India’s first zero-emission, all-electric sedan. It has also showcased the soon to be launched e-Supro, an electric version of the Supro passenger van.


The company is expected to power some of its new and existing vehicles with the latest electric drive-train technology from Mahindra Electric. It is a clear embodiment of Mahindra’s vision of the ‘Future of Mobility’ which includes the framework of green, connected, convenient and cost-effective vehicle technology.


Arvind Mathew, chief executive officer,(CEO) said,  “As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With the FAME scheme the Government has already set in motion a conducive environment and hence we expect a faster adoption of electric vehicles in the country. I am confident that progressive government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable.”


He added, "The Mahindra Electric line-up of vehicles are an innovative combination of advancements in automotive, electronics and information technology, paired with minimal running costs and zero tailpipe emissions, which are perfect for intra city use. In FY2016, the company has seen a substantial growth in its electric vehicle sales, as against FY2015. In future with corporate policies on sustainability, there could be an increasing adoption of electric vehicles in the B2B category."


Moving beyond India, Mahindra Electric has already forayed into the UK with its entry level e2o city car. Mahindra is also one of the founding teams in the global Formula E electric car racing.


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