Magic: This colour-changing hair dye turns from black to red depending on your environment

Want to create some colourful magic with your hair, which won’t cause long-term damage?

 

There’s a new revolutionary hair product that could be a potential game-changer. Called ‘Fire’, this dye was created by a UK-based firm called ‘The Unseen’ and its founder Lauren Bowker.

 

Depending on your surroundings, this particular hair dye will change your hair colour.

 

Yes, it’s true.

 Watch the video:

 

 

Mind = Blown
 

According to Forbes, “The dye is responsive to the wearer’s environment, changing color based on temperature fluctuations. One of them is black when cold, changing to red when hot, for instance. There’s also a black to white version, silver to powder blue, blue to white, and black to yellow. A semi-permanent fix, it lasts over a few washes, and acts exactly as any other hair dye in terms of not ruining your hair.”

 

This dye made its debut at the London Fashion Week.

 

Also read:  This woman put her life in someone else’s hand for an Instagram-worthy photo

 

Bowker, who’s inspiration came from a '90s flick called the The Craft, told Forbes, "I was like, ‘I can do that, so I should just do that.’ It’s about bringing sci-fi to real life, and why not?”

 

Digital Trends reports, “The active part of the dye system is a complex-carbon based molecule which undergoes a reversible reaction with itself. Above a certain temperature, one of the molecule forms is more stable than the other, thereby producing a molecule with a slightly different absorption of light, and thereby a different colour.”

 

 

The company hopes to get a major hair brand to use their product to its full potential.