“Whether you are looking for an affair in your area or a lover miles away from you while on a trip, Gleeden.com gives you a specific platform to safely get in touch with cheaters worldwide! Let’s go!”

This is the description which the app – Gleeden, proudly hosts on its website.

Interestingly in an odd sense of female empowerment, here it is an all women crew which is running the operations and the site is free for females. To add to that men will be evaluated by the women. The site advertises itself as “women are empowered for ultra-discreet encounters!”

Testimonials of supposed customers are posted on the page giving you a sense of what the people here are looking for. A woman who calls her Sexylily is quoted as saying “I needed to be very discreet, because my family life makes me happy and I didn’t want to change anything to it. I’ve met many charming men who have been very nice to me”. This is the testimonial of a woman who claims to have been married for the past 17 years.

Another individual named as Hot_adultery is a 44-year-old man who has been married for the past 15 years.

He says, “To me, it is now obvious that cheating is part of my life balance. One person cannot give you everything you need. ...”

Sexuality in India and experimentation is still spoken in hushed tones. Anything seen going against set societal norms is frowned upon. Dating as a term is something which many Indian families and parents are not yet comfortable with. It is looked upon as a foreign concept.

Now with technology bringing the world to us on our smartphones, many boundaries of privacy and decency are being tested. Tinder is a dating app for advertised for single men and women who are looking to meet and pursue a relationship with like-minded people. What earlier used to be limited to matrimonial profiles is slowly coming out into the open as a technological boon and an expression of freedom.

Gleeden, however, is hitting on a very raw nerve. The familial structure which society is struggling to hold on to is slowly crumbling under the onslaught of influence like this.

Welcoming temptation like this will only help to widen the gulf right and wrong, personal choice and morality.

Is this a welcome culture shift? The website makers believe they are altering the perception about concepts like infidelity. However, if anyone can see the writing on the wall, it does scream loud and clear that increasingly relationships that were once sacred are no longer held in that regard. Exposed to different takes on faithfulness, fidelity, marriage and cheating, everyone believes in what suits their purpose. Probably the makers of this website and app are also counting on that.


Disclaimer: In no way does Asianet Newsable advocate or encourage extra-marital relationships or cheating in marriages